HELLO!
INTRO
I’m Jackie, a passionate copywriter with strong concepting skills and a strategic “think big” mindset. I’ve written for
TV, print, radio, outdoor, digital, professional, shopper, experiential and guerilla (if it can fit a logo, I’ve probably written
for it). Here’s a list of some my latest accomplishments plus nifty buzzwords... "Alexa, cue Shark Tank’s theme song."
EXPERIENCE
DIGITAS HEALTH / COPYWRITER / 07.18 – PRESENT DAY
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Infuses conceptual thinking and authenticity to create patient-forward ideas
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Works with multiple departments to deliver strategic, cross-channel experiences
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Crafts copy for TV, radio, wallboards, social, print, banners, email, large-scale sites
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Brand backgrounds include oncology, psoriasis and ADHD
PURE RED / COPYWRITER / 06.15 – 06.18
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Concepted winning ideas for national brands, ideas scoring above average organic impressions (even made it to Reddit!)
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Juggled tight budgets and timelines, coordinated casting, managed props and wardrobe
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Successfully pitched and won business, plus helped launch Viactiv Digestive Health, Spinbrush Sonic Pulse and First Response Pregnancy Pro
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Clients included Trojan, Heinz/Kraft, Arm & Hammer, McCormick, Rolaids, Nasacort and more
DDCWORKS / COPYWRITER / 08.14 – 06.15
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Created content for T\/, print, radio, digital, OOH, various marketing pieces
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Pitched and won Mealey's Furniture and Wescott Financial Advisory Group LLC
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Clients included UK HealthCare, RightCare Solutions, Mealey's Furniture, Wescott Financial Advisory Group LLC and more
GROUP TWO ADVERTISING / COPYWRITER / 04.14 – 05.14
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Researched, wrote and edited materials for new-home builders
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Enhanced content, design and conversion points in various sites
PRUDENTIAL FOX & ROACH REALTORS / COPYWRITER / 05.12 – 02.14
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Wrote and designed a variety of marketing materials, including B2B and B2C
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Managed 15 social media accounts, grew followships by thousands and improved our organic search results by increasing search results by 12x
BROWNSTEIN GROUP / COPYWRITER / 2.11 – 5.11
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Developed copy for email, print, websites, eCirculars, invitations and more
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Clients included IKEA, Mural Arts Program, Philadelphia Business Journal, Beyond.com, Siemens, Shoah Foundation, Zarett and Brownstein Group
SCHOOLIN'
Temple U / 2005 – 2010
Bachelor of Arts, Advertising, Concentration in Copywriting
LET'S BE FRIENDS!
